PENN Entertainment Advances Land-Based Casino Relocation in New Orleans Area
Hugo Sullivan · Aug 19, 2026

PENN Entertainment Advances Land-Based Casino Relocation in New Orleans Area

PENN Entertainment announced plans on August 17, 2026, to invest approximately $195 million in relocating its riverboat Boomtown Casino New Orleans from Harvey, Louisiana, to a new land-based facility branded as Hollywood Casino New Orleans, and the project centers on constructing a 140,000-square-foot casino next to the existing hotel with an expected opening in 2029.
The riverboat operation will be vacated once the land-based site receives regulatory approval, while the new facility will include about 875 slot machines along with 45 table games, a retail sportsbook, a VIP lounge, and various dining options. Observers note that this development aligns with a broader pattern in Louisiana where riverboat casinos have shifted to shore-based locations to expand amenities and support revenue growth.
Project Specifications and Timeline
The planned Hollywood Casino New Orleans will occupy space adjacent to the current hotel property, which creates opportunities for integrated guest experiences across lodging and gaming areas, and construction timelines point toward a 2029 debut provided all necessary permits clear regulatory channels. Data from the riverboat gaming revenues report indicates that similar transitions in the state have allowed operators to increase square footage and add non-gaming attractions that attract broader visitor segments.
Current plans specify 875 slot machines and 45 table games as core offerings, yet the design also incorporates a retail sportsbook and dedicated VIP spaces that cater to high-value players while multiple dining venues round out the amenity mix. Those who've tracked Louisiana gaming expansions have seen how land-based sites often deliver higher capacity for events and conventions compared with vessel constraints.
Background on Boomtown Casino New Orleans
Boomtown Casino New Orleans has operated as a riverboat property in Harvey since its opening, serving the greater New Orleans market with traditional gaming on water, and the relocation decision follows internal assessments of operational efficiencies that land-based venues can provide. The move will vacate the riverboat structure entirely once the new casino opens, freeing up resources for the land-based buildout.
Experts have observed that riverboat configurations in Louisiana face limitations on expansion due to maritime regulations, whereas shore-based facilities allow for larger footprints and more flexible layouts that support additional revenue streams. This particular project represents PENN Entertainment's latest step in adapting its Louisiana portfolio to those evolving market conditions.

Statewide Trend Toward Shore-Based Operations
Louisiana has witnessed several riverboat casinos transition to land in recent years, a shift driven by desires to enlarge facilities and enhance guest offerings, and the PENN Entertainment announcement continues that trajectory for the New Orleans region. Figures from regulatory filings show that land-based sites frequently report increased attendance because visitors can access amenities without boarding vessels.
The trend gained momentum as operators identified revenue advantages from expanded square footage and diversified entertainment options, while regulatory bodies have generally supported these moves when they align with state economic goals. In this instance, the Hollywood Casino New Orleans project will introduce a retail sportsbook and upgraded dining that the current riverboat cannot accommodate at the same scale.
Regulatory and Approval Process
All elements of the relocation remain subject to regulatory approval from Louisiana gaming authorities, which must review construction plans, licensing adjustments, and compliance with existing statutes before groundbreaking proceeds. The company has outlined a multi-year pathway that targets 2029 for opening, allowing time for environmental assessments and public input periods that typically accompany such developments.
Pending clearances, the project will maintain the existing hotel operations throughout construction, which minimizes disruption to current guests and staff. Those monitoring the sector note that similar approvals in other parishes have taken between 18 and 36 months depending on project complexity and local zoning requirements.
Conclusion
The August 17, 2026 announcement marks a significant capital commitment by PENN Entertainment to reposition its New Orleans-area asset as a modern land-based destination, and the 140,000-square-foot Hollywood Casino New Orleans will feature expanded gaming, betting, and hospitality elements once completed in 2029. This single development continues the established pattern of Louisiana operators moving from riverboats to shore facilities to unlock greater operational flexibility and revenue potential while the vacated riverboat concludes its role in the market.